A landing page is a web page that is designed to persuade visitors to take a specific action, such as buying a product, signing up for a newsletter, or downloading a free e-Book. To get the best from a landing page you do need to be specific with your marketing. And have your landing page connected to your online marketing campaigns to generate leads or sales. So it’s time to take a look at what it takes to make your landing page successful.
The Best From A Landing Page
Well I’d like to start by saying to obtain the best from a landing page you need to have a vision of what you want to achieve and who’s going to read it. It also must contain some really basic information that helps to display your product.
Here are some of the basics that everyone should know about landing pages:
- A landing page should have a clear and compelling headline that summarises the main benefit or value proposition of the offer.
- Your landing page should have a relevant and attractive image or video that illustrates the offer or shows the product in use.
- Your landing page should have a concise and persuasive copy that explains the features and benefits of the offer, addresses common objections or questions, and creates a sense of urgency or scarcity.
- A landing page should have a single and prominent call to action (CTA) that tells the visitor what to do next, such as “Buy Now”, “Sign Up”, or “Download”. The CTA should be easy to find and click, and should match the intent of the visitor.
- Your page should have some form of social proof, such as testimonials, reviews, ratings, or logos of trusted brands or partners, that demonstrate the credibility and popularity of the offer.
How to get the best from your landing page
To get the best from your landing page, you should optimise it for conversions, user experience, and performance is the key. Your potential customer needs to feel connected to your content, your landing page should provide that connection and a strong call to action.
So, let’s look at how we build our landing page. Your first step is create your content and have a couple versions of it, to help you test which page delivers the best performance. There’s various tools available to help you to gather data and analyse your landing page, tools like Hotjar
Other methods that might interest you:
- Use analytics and feedback tools to understand how your visitors interact with your landing page, what they like and dislike, and what problems or issues they encounter. You can use tools like Hot jar or optimise to collect and analyse data from your landing page.
- Use best practices and guidelines to design and write your landing page, such as those from unbounce, HubSpot, or Fiverr. You can also get inspiration and examples from other successful landing pages in your industry or niche.
- Use web performance tools to measure and improve the speed and accessibility of your landing page. You can use tools like Google PageSpeed Insights or Lighthouse to audit and optimise your landing page.
Where to build your landing page
If, you’re building your business and you’re building it with idea of installing affiliate links, then your landing page might already be provided for you. But if you’re not so lucky and you need to build it, in order to achieve the best from a landing page, then I have a few pearls for you to look at.
There’s a number of online companies that can help you achieve your goal. Some are free and some require payment, I would use a free plan until I’m ready to make my page live, then I’d find the best provider that offers good value for my money.
The free ones are:
- Wix – Build a website and promote it with a free landing page.
- Site123 – Ideal for your landing page creation.
- Squarespace – A good place to build a website and a great landing page.
Also remember when building your high conversion landing page attention should be given to limit the amount of information to speed up loading time. Make the information clear and concise to get your message across to your customers. Just doing these simple things will increase you conversions by at least 10%.
And don’t forget to add something of value during the testing stages, we all like something for free!
The Importance of a good landing page
One of the things that rings out in my head, when I’m starting a new website and that is, “It’s no good having the best product if no one knows about it”. This is where having a high performing landing page can make the difference.
To obtain the best from a landing page, you need to build it with your customers wants and needs in mind. If, you can deliver what someone is already looking, or needs is one of the best advantages you could possibly have. To achieve this you must do your research, plant the seeds and a CTA.
Use search engines to insure your landing page is found by potential customers online and on social media.
My conclusion on the best from a landing page
Building a online business can at times be frustrating and getting the best from a landing page might not seem important, or easy but believe me when I say your business needs it! Creating a landing page that converts visitors to buying customers, comes with research and the right tools.
Don’t rush, take your time to build a landing page that screams out a call for action that cannot be ignored.
I hope you’ve found this post useful, and if you have please share it. If, you have any questions or comments please leave them below.
Your online business guide.
